Publicity and Advertising
Publicity is the one of the most important steps in programming, because it promotes your event and spurs interests and improves attendance. You can publicize your event in many ways:
- The Office of College Relations, which writes or approves all press releases, is available to help with the publicity of campus activities and events. Please contact the Office three weeks in advance for local publicity of your event, and six to eight weeks in advance for national publicity. Located on the second floor of Main, Box 9, x7404.
- College Relations posts event information from the campus calendar at http://info.vassar.edu and sends out the bi-weekly VassarEvents email. If your event is designed for a broad audience, and is open to the general public, send you event information/announcement to vassarevents@lists.vassar.edu at least one week prior to the event.
- Consult deadlines for newspapers and radio stations shown below and plan accordingly. All advertisements off campus should be reviewed by the Office of College Relations.
Advertising
It is important that event planners make individuals with disabilities aware that they make requests for disability related accommodations in order to attend events sponsored by Vassar College on or off campus. It is also important that event planners be given sufficient advance notice so that they can respond effectively to requests for accommodations. Please include the following statement on all notices of public meetings and on all invitations, brochures, pamphlets or flyers announcing public performances.
"Individuals with disabilities requiring accommodations or information on accessibility should contact the Campus Activities Office, 845-437-5370 [or event planner’s name & contact number]"
Event planners should also include a similar statement on registration forms for conferences, workshops, or other events that require advance registration.
To reserve a space on the College Center second floor “bridge” see your SARC intern. Contact plasmascreen@vassar.edu, in order to get your information made into a slide for the plasma screen above the Info Desk.
College Center Bulletin Boards
Signs and notices must be stamped at the Info Center. Only 4 copies of any one sign or notice are allowed to be posted in the College Center. Signs/ notices may be posted on designated bulletin board spaces only. No posting on doors, walls or windows. All postings must clearly identify the individual or organization responsible for the event, announcements, etc. The only allowance for postings on doors will be the College Center hours of operation from the Associate Director, when applicable. Residential Life: All postings need to be placed on designated bulletin boards and must not cover other posters.
Advertising is also a very important element of programming. **Time your advertisements carefully. You should begin planning advertising at least three (3) to six (6) weeks in advance of your event.